Keecie pops up
Keecie Pop Up Garden
June 2019
To celebrate Keecie's 12.5 years of existence, they organised a "Pop Up Garden" in the Huidenstraat in Amsterdam, in a pop up location of the Merkenwinkel. Finally, there was a chance to see and feel all the products in real life.
In the window, Klaartje de Hartog herself made a field of dried flowers with the Keecie products in between. These stands of dried flowers were placed throughout the store and gave it a wonderful atmosphere. 'The Pop Up store was in the centre of Amsterdam, for the first time we could meet real Keecie fans and also introduce our collection to tourists who happened to walk by.'
Especially for this occasion, Klaartje had designed wrapping paper, which was screen-printed live in the store. This way, people could see how to make a real screen print. For the press, they organised a festive morning, with goodie bags and the most beautiful cakes by Femke from Fika & Fest.
Perhaps Keecie will organize another Pop Up store in the future. Subscribe to the newsletter to stay up to date.
Photos were taken by Leonie van der Eems, among others.